Introduction
 Effective political branding in the political market attracts more voters willing to invest. The demand for reputable political branding is increasing in the highly competitive political market. In addition to this famous political branding in different periods, there is room for revival in political markets in different fields. Loyalty to specific political branding causes parties to stagnate in periods and leads to re-emergence and profit in the political market in other periods. In addition, it was used in political branding, such as commercial branding of the good politician label. . . Like product branding and production, it is also transferred to the next political generations. With the development of this concept, consumers will have the knowledge structure (characteristic of political parties) in the same way that they have information and knowledge of brands like Ford and BMW. Consumers' accurate knowledge of politicians' names, party brand value, specific policies, etc. is stable among voters in wide dimensions. The present study examines the development of a strategic plan for political branding in Iranian parties.
Research Methodology
The present research is a qualitative study, and in this phase, by reviewing and evaluating the studies conducted in the field of the subject raised in the present research, as well as in-depth interviews with political journalists and political activists who are members of Iranian parties, the necessary information has been collected and using the method Grounded theory deals with coding and categorization and presenting a conceptual model.
Statistical Society
The statistical population of this research, political journalists and political activists who are members of Iranian parties were selected as potential participants for the design and formulation of the model. And having enough time for interview and... has been taken into consideration. In order to extract the codes, interviews are conducted using the theoretical sampling method until the theoretical saturation is reached. The sampling method in the current qualitative design was theoretical sampling, the purposeful selection of key informants based on the specific information they have about the research topic. Theoretical sampling requires data collection based on categories to formulate theory. Sampling of experts in this research continued until the process of discovery and analysis reached the point of theoretical saturation.
Discuss
First question: What are the dimensions, components and indicators of the strategic plan of political branding in Iranian parties? To answer this question, using exploratory and semi-structured interview tools, 6 questions were asked to political journalists and political activists who are members of Iranian parties, and after conducting 12 interviews, theoretical saturation was achieved. Grounded theory qualitative method was used to analyze the interviews. In this method, in the open coding stage, the text of each interview was examined word by word and concepts were extracted from the words and expressions of the interviews. In the central coding stage of each interview, by placing similar categories in the general levels of characteristics, the model of the strategic program of political branding in Iranian parties was selected. After reviewing the text of 12 interviews, 161 open codes were obtained, since in this study, after 9 interviews, the researcher had reached theoretical saturation and conducted the 10th to 12th interviews to ensure theoretical saturation, out of 161 The extracted open code was 106 duplicates, and by removing them, 55 open codes were obtained for the present study. Next, as a result of the axial coding of interviews conducted with individuals, 6 axial codes were obtained from 55 refined open codes. Finally, based on the contextual paradigm, selective coding was done and 6 selective codes including causal conditions, central phenomenon, intervention factors, contextual factors, strategies and consequences were obtained.
 
Second question
 What is the appropriate model for the strategic program of political branding in Iranian parties? In order to answer this question, after interviewing political journalists and political activists of Iranian parties and coding process using grounded theory method, a total of 1 selective code, 6 central codes and 55 open codes were selected. Next, in order to confirm the extracted codes, a focus group consisting of 12 experts with whom the interview process was conducted at the beginning was formed and the extracted codes were provided to them and they were asked to give their opinion about the codes. Express extracted. The result of the focus group investigation and evaluation and their discussion about the extracted codes was that the appropriate model for the strategic program of political branding in Iranian parties includes 6 dimensions of causal conditions, 2) central phenomenon, 3) intervention factors, 4) background factors, 5 ) strategies and 6) consequences and has 55 components.
 
Conclusion
 In this study, the aim was to present a model of political branding in Iranian parties. The results showed that this model includes the components of causal factors, contextual factors, intervening factors, central phenomenon, strategies and consequences of political branding in Iranian parties. Causal conditions are the conditions that cause the creation or development of the central category, which are the conditions mentioned in the present research that are described below. In this study, causal conditions include the indicators of a democratic country, free political environment, social movements underlying the creation of a political brand, the ability to create waves in society, the impact of branding among public opinion on various issues, and attention to branding as the essence of parties.